Winners 2024 Marketing Achievement Awards
Collage of some of the  winners of the 2024 Marketing Achievement Awards

Entries to the 15 award categories were judged by more than 50 industry experts against strict criteria, including the impact of the marketing initiative on business objectives and its bottom line.

Congratulations to all of this season’s qualifiers, finalists and winners!!

Download the full list of finalists and winners here:
Marketing Achievement Awards Finalists and Winners List_2024

View all event photographs here:
https://b.link/MAA2024EventPhotos

#MAA2024
#UltimateRecognition
#SouthAfricanMarketing

Entry SubmissionAgency PartnerCategoryAward
Discovery LimitedMarketing Organisation of the Year AwardWinner
Doug PlaceMarketing Person of the Year AwardWinner
Dr Melanie Van RooyMarketing Person of the Year AwardFinalist
Arné RustMarketing Person of the Year AwardFinalist
Grant MacphersonMarketing Person of the Year AwardFinalist
Nastasje CerboneRising Star of the Year AwardWinner
Amy PhillipsRising Star of the Year AwardFinalist
Tony PitsoRising Star of the Year AwardFinalist
SAB (AB InBev) for Castle Lager, Bread of the NationOgilvy South AfricaThe Old Mutual Excellence in Purpose Led Marketing AwardWinner
PEP for PEP Changing StationsOgilvy South AfricaThe Old Mutual Excellence in Purpose Led Marketing AwardFinalist with Special Commendation
The Shoprite Group, for Shoprite Homegrown99cThe Old Mutual Excellence in Purpose Led Marketing AwardFinalist
SAB (AB InBev) for Carling Cup, The Gates Are OpenOgilvy South AfricaExcellence in Strategic Sponsorship Marketing Award
Winner
Nedbank for Tasting Notes: A Story of Sound and WineLevergyExcellence in Strategic Sponsorship Marketing Award
Finalist
Nedbank for Nedbank Cup Reality FootballLevergyExcellence in Strategic Sponsorship Marketing Award
Finalist
HEINEKEN Beverages South Africa for Savanna Premium Cider: How Some “Spice” Cemented Savanna’s Brand Positioning.Grey Advertising AfricaThe Kantar Excellence in Brand Positioning AwardWinner
SAB (AB InBev) for Castle Lite - Liten UpOgilvy South AfricaThe Kantar Excellence in Brand Positioning AwardFinalist with Special Commendation
Sanlam for LI:FE of ConfidenceAccenture SongThe Absa Excellence in Marketing Innovation AwardWinner
Nando's for Bright SidesVML South AfricaThe Absa Excellence in Marketing Innovation AwardFinalist with Special Commendation
ShopriteX for Xtra Savings Plus Monthly Subscription99cThe Absa Excellence in Marketing Innovation AwardFinalist
KFC SA for Eat Chicken For BreakfastOgilvy South AfricaThe Absa Excellence in Marketing Innovation AwardFinalist
HEINEKEN Beverages South Africa for Savanna Premium Cider: How Launching A New Variant Spiced Up Savanna Premium Cider’s GrowthGrey Advertising AfricaThe African Bank Excellence in New Product or Brand Launch AwardWinner
HEINEKEN Beverages South Africa for Amarula Ethiopian CoffeeGrey Advertising AfricaThe African Bank Excellence in New Product or Brand Launch AwardFinalist with Special Commendation
Nando's for The Great PretenderThe African Bank Excellence in New Product or Brand Launch AwardFinalist
Burger King for The 2022 Burger King Value CampaignGrey Advertising AfricaThe Nando's Excellence in South African Resonance Marketing AwardWinner
Mondelēz for Cadbury: Gen 4, Homegrown StoriesOgilvy South AfricaThe Nando's Excellence in South African Resonance Marketing AwardFinalist with Special Commendation
KFC SA for Where There's a Bucket, There's a FamilyOgilvy South AfricaThe Nando's Excellence in South African Resonance Marketing AwardFinalist
Procter & Gamble for Gillette: Indoda Can ShaveessenceMediacomThe Nando's Excellence in South African Resonance Marketing AwardFinalist
Tiger Brands for Jungle: Heart to HeartThe Nando's Excellence in South African Resonance Marketing AwardFinalist
While there was some good work entered into this category, judges were of the opinion that submissions entered this year were not of a standard required to win a Marketing Achievement Award.Excellence in Brand Marketing B2B
The Wild Pursuit Online Marketing Project for the South African Airways MuseumWild Pursuit Online MarketingThe Telkom Excellence in Resourceful Marketing AwardWinner
Absa for Absa Load Shedding SolutionsCaratThe Telkom Excellence in Resourceful Marketing AwardFinalist with Special Commendation
PEP for PEP FindsOgilvy South AfricaThe Telkom Excellence in Resourceful Marketing AwardFinalist with Special Commendation
Jacaranda FM for #SafeSpaceThe Telkom Excellence in Resourceful Marketing AwardFinalist with Special Commendation
KFC SA for Anything For The TasteOgilvy South AfricaExcellence in Reputation Management AwardWinner
The International Cricket Council and Cricket South Africa for ICC Women's T20 World CupLevergyExcellence in Reputation Management AwardFinalist with Special Commendation
Nando's for Affordability Strategy 2.0The Reveel Outdoor Excellence in Integrated Marketing AwardWinner
The International Cricket Council and Cricket South Africa for ICC Women's T20 World CupLevergyThe Reveel Outdoor Excellence in Integrated Marketing AwardFinalist with Special Commendation
Discovery Bank for Real-Time Forex AccountsThe Reveel Outdoor Excellence in Integrated Marketing AwardFinalist
Volkswagen South Africa for Volkswagen, Game OnOgilvy South AfricaThe Reveel Outdoor Excellence in Integrated Marketing AwardFinalist
Nando’s for PERi-Post – Changing lives and building brand love.TILU CreativeThe HKLM Excellence in Internal Marketing AwardWinner
Nedbank for #2Million Digital Internal CampaignArtifact AdvertisingThe HKLM Excellence in Internal Marketing AwardFinalist with Special Commendation
Nando's for Bright SidesVML South AfricaThe Google Excellence in Digital Brand Marketing AwardWinner
Sanlam for LI:FE of ConfidenceAccenture SongThe Google Excellence in Digital Brand Marketing AwardFinalist with Special Commendation
Volkswagen South Africa for Volkswagen, Game OnOgilvy South AfricaThe Google Excellence in Digital Brand Marketing AwardFinalist
Tiger Brands for Tinkies: Made with YouHellosquareThe Google Excellence in Digital Brand Marketing AwardFinalist