The 2022 Marketing Achievement Awards entries in 14 different award categories were judged by 50 industry experts against strict criteria, including the impact of the marketing campaign on business objectives and bottom line.
| Brand and Campaign | Agency Partner | Category | Award |
|---|---|---|---|
| Discovery Limited | The Accenture Song Marketing Organisation of the Year Award | Winner | |
| Firoze Bhorat, CMO at Discovery Group | The 2022 Marketing Achievement Awards Marketer of the Year | Winner | |
| Tinyiko Mageza, Executive Head Marketing at V&A Waterfront | The 2022 Marketing Achievement Awards Marketer of the Year | Finalist | |
| Sydney Mbhele, Chief Executive: Brand at Sanlam Group | The 2022 Marketing Achievement Awards Marketer of the Year | Finalist | |
| Asha Patel, Head of Marketing at Google South Africa and Head of B2B Marketing for Sub-Saharan Africa. | The 2022 Marketing Achievement Awards Marketer of the Year | Finalist | |
| Nontokozo Madonsela, Group CMO at Momentum Metropolitan Holdings | The 2022 Marketing Achievement Awards Marketer of the Year | Finalist | |
| Jared Patel, Head of Marketing at Sea Harvest Group | The Mondelēz 2022 Rising Star of the Year Award | Winner | |
| Fanelwa Xhiphu, Brand Manager at The Prestige Cosmetics Group | The Mondelēz 2022 Rising Star of the Year Award | Finalist | |
| Taryn Jankes, Social Media Specialist at Discovery | The Mondelēz 2022 Rising Star of the Year Award | Finalist | |
| Neliswa Mncube, Head of Marketing at LexisNexis South Africa | The Mondelēz 2022 Rising Star of the Year Award | Finalist | |
| Pertunia Mabotja, Marketing Manager: Customer Experience at Nando’s | The Mondelēz 2022 Rising Star of the Year Award | Finalist | |
| Cadbury, Dairy Milk #InOurOwnWords | Ogilvy South Africa | The Sanlam Excellence in Purpose Led Marketing?Award | Winner |
| Castle Milk Stout, One For The Ancestors | Joe Public United | The Sanlam Excellence in Purpose Led Marketing?Award | Finalist with Special Commendation |
| Old Mutual, COVID-19 Support Campaign | Publicis | The Sanlam Excellence in Purpose Led Marketing?Award | Finalist |
| Discovery Insure, The Pothole Patrol initiative | A partnership between Discovery Insure, Dial Direct and The City of Johannesburg | The Sanlam Excellence in Purpose Led Marketing?Award | Finalist |
| Nedbank, Runified | Levergy | The Excellence in Strategic Sponsorship Marketing Award | Winner |
| Nando’s, Creative Exchange | A partnership with The Spier Arts Trust | The Excellence in Strategic Sponsorship Marketing Award | Finalist |
| Nedbank, Nedbank Cup Play Your Part | Levergy | The Excellence in Strategic Sponsorship Marketing Award | Finalist |
| Nedbank, Runified Breaking Barriers | Levergy | The Excellence in Strategic Sponsorship Marketing Award | Finalist |
| Standard Bank, Top Women Virtual Summit & Awards | Topco Media | The Excellence in Strategic Sponsorship Marketing Award | Finalist |
| Discovery Bank, The Future of Banking. Now. | N/A | The Kantar Excellence in Brand Positioning Award | Winner |
| Halls, Breathe For It | Ogilvy South Africa | The Kantar Excellence in Brand Positioning Award | Finalist with Special Commendation |
| A Collaborative Repositioning of Sea Harvest and McCain as "The Friends in Your Freezer" | CRT Create | The Kantar Excellence in Brand Positioning Award | Finalist with Special Commendation |
| Sanlam, Live with Confidence Positioning | King James | The Kantar Excellence in Brand Positioning Award | Finalist |
| Savanna, Virtual Comedy Bar | Grey Advertising Africa | The Absa Excellence in Marketing Innovation Award | Winner |
| Nando's @Table Ordering | VMLY&R | The Absa Excellence in Marketing Innovation Award | Finalist with Special Commendation |
| Tinkies, Facebook Flavoured Tinkies | Hellosquare | The Old Mutual Excellence in New Product or Brand Launch Award | Winner |
| Cadbury, Dairy Milk #InOurOwnWords | Ogilvy South Africa | The Nando's Excellence in South African Resonance Marketing Award | Winner |
| Savanna, Virtual Comedy Bar | Grey Advertising Africa | The Nando's Excellence in South African Resonance Marketing Award | Finalist with Special Commendation |
| V&A Waterfront, Joy from Africa to the World | Platform Creative | The Nando's Excellence in South African Resonance Marketing Award | Finalist with Special Commendation |
| Castle Milk Stout, One For The Ancestors | Joe Public United | The Nando's Excellence in South African Resonance Marketing Award | Finalist |
| Nando’s, B2B Voucher Programme | N/A | The HKLM Excellence in Brand Marketing B2B Award | Winner |
| Cadbury, Dairy Milk #InOurOwnWords | Ogilvy South Africa | The Primedia Outdoor Excellence in Integrated Marketing Award | Winner |
| Kellogg’s, Coco Pops Fills | Oddinary | The Primedia Outdoor Excellence in Integrated Marketing Award | Finalist with Special Commendation |
| Sanlam, Live with Confidence | King James | The Primedia Outdoor Excellence in Integrated Marketing Award | Finalist with Special Commendation |
| Sea Harvest, Fish Fingers - The Mealtime Heroes | CRT Create | The Primedia Outdoor Excellence in Integrated Marketing Award | Finalist with Special Commendation |
| Not awarded | While there was some good work entered into this category, judges were of the opinion that submissions entered this year were not of a standard required to win a Marketing Achievement Award. | The Excellence in Reputation Management Award | No award |
| Discovery Insure, Restaurant ReDiscovery Campaign | R?ering Creative Kin | The Telkom Excellence in Resourceful Marketing Award | Winner |
| Debonairs Pizza, OTT | The Mediashop | The Telkom Excellence in Resourceful Marketing Award | Finalist |
| Nando’s, “This Is Us!” campaign: Using music to raise the spirit of Nandocas | Mama Creative | The Excellence in Internal Marketing Award | Winner |
| Nando's, Grillers Challenge Online | N/A | The Excellence in Internal Marketing Award | Finalist with Special Commendation |
| Hollard, #DoItOnPurpose Campaign | Flow Communications | The Excellence in Internal Marketing Award | Finalist |
| Standard Bank, Siyatabalaza Campaign | Tradeway | The Excellence in Internal Marketing Award | Finalist |
| Sanlam, Digital Brand Marketing - Live with confidence | King James | The Google Excellence in Digital Brand Marketing Award | Winner |
| Coca-Cola, Launching RealMagic | Mediacom | The Google Excellence in Digital Brand Marketing Award | Finalist with Special Commendation |
| Fanta, Colour Every Moment | Mediacom | The Google Excellence in Digital Brand Marketing Award | Finalist with Special Commendation |
| Standard Bank, Personal Lending | M&C Saatchi Abel and Mindshare | The Google Excellence in Digital Brand Marketing Award | Finalist with Special Commendation |
| Nando's, Community management in crisis | VMLY&R | The Google Excellence in Digital Brand Marketing Award | Finalist |