The 2022 Marketing Achievement Awards entries in 14 different award categories were judged by 50 industry experts against strict criteria, including the impact of the marketing campaign on business objectives and bottom line.

 

Brand and CampaignAgency PartnerCategoryAward
Discovery LimitedThe Accenture Song Marketing Organisation of the Year AwardWinner
Firoze Bhorat, CMO at Discovery GroupThe 2022 Marketing Achievement Awards Marketer of the YearWinner
Tinyiko Mageza, Executive Head Marketing at V&A WaterfrontThe 2022 Marketing Achievement Awards Marketer of the YearFinalist
Sydney Mbhele, Chief Executive: Brand at Sanlam GroupThe 2022 Marketing Achievement Awards Marketer of the YearFinalist
Asha Patel, Head of Marketing at Google South Africa and Head of B2B Marketing for Sub-Saharan Africa.The 2022 Marketing Achievement Awards Marketer of the YearFinalist
Nontokozo Madonsela, Group CMO at Momentum Metropolitan HoldingsThe 2022 Marketing Achievement Awards Marketer of the YearFinalist
Jared Patel, Head of Marketing at Sea Harvest GroupThe Mondelēz 2022 Rising Star of the Year AwardWinner
Fanelwa Xhiphu, Brand Manager at The Prestige Cosmetics GroupThe Mondelēz 2022 Rising Star of the Year AwardFinalist
Taryn Jankes, Social Media Specialist at DiscoveryThe Mondelēz 2022 Rising Star of the Year AwardFinalist
Neliswa Mncube, Head of Marketing at LexisNexis South AfricaThe Mondelēz 2022 Rising Star of the Year AwardFinalist
Pertunia Mabotja, Marketing Manager: Customer Experience at Nando’sThe Mondelēz 2022 Rising Star of the Year AwardFinalist
Cadbury, Dairy Milk #InOurOwnWordsOgilvy South AfricaThe Sanlam Excellence in Purpose Led Marketing?AwardWinner
Castle Milk Stout, One For The AncestorsJoe Public UnitedThe Sanlam Excellence in Purpose Led Marketing?AwardFinalist with Special Commendation
Old Mutual, COVID-19 Support CampaignPublicisThe Sanlam Excellence in Purpose Led Marketing?AwardFinalist
Discovery Insure, The Pothole Patrol initiativeA partnership between Discovery Insure, Dial Direct and The City of JohannesburgThe Sanlam Excellence in Purpose Led Marketing?AwardFinalist
Nedbank, RunifiedLevergyThe Excellence in Strategic Sponsorship Marketing AwardWinner
Nando’s, Creative ExchangeA partnership with The Spier Arts TrustThe Excellence in Strategic Sponsorship Marketing AwardFinalist
Nedbank, Nedbank Cup Play Your PartLevergyThe Excellence in Strategic Sponsorship Marketing AwardFinalist
Nedbank, Runified Breaking BarriersLevergyThe Excellence in Strategic Sponsorship Marketing AwardFinalist
Standard Bank, Top Women Virtual Summit & AwardsTopco MediaThe Excellence in Strategic Sponsorship Marketing AwardFinalist
Discovery Bank, The Future of Banking. Now.N/AThe Kantar Excellence in Brand Positioning AwardWinner
Halls, Breathe For ItOgilvy South AfricaThe Kantar Excellence in Brand Positioning AwardFinalist with Special Commendation
A Collaborative Repositioning of Sea Harvest and McCain as "The Friends in Your Freezer"CRT CreateThe Kantar Excellence in Brand Positioning AwardFinalist with Special Commendation
Sanlam, Live with Confidence PositioningKing JamesThe Kantar Excellence in Brand Positioning AwardFinalist
Savanna, Virtual Comedy BarGrey Advertising AfricaThe Absa Excellence in Marketing Innovation AwardWinner
Nando's @Table OrderingVMLY&RThe Absa Excellence in Marketing Innovation AwardFinalist with Special Commendation
Tinkies, Facebook Flavoured TinkiesHellosquareThe Old Mutual Excellence in New Product or Brand Launch AwardWinner
Cadbury, Dairy Milk #InOurOwnWordsOgilvy South AfricaThe Nando's Excellence in South African Resonance Marketing AwardWinner
Savanna, Virtual Comedy BarGrey Advertising AfricaThe Nando's Excellence in South African Resonance Marketing AwardFinalist with Special Commendation
V&A Waterfront, Joy from Africa to the WorldPlatform CreativeThe Nando's Excellence in South African Resonance Marketing AwardFinalist with Special Commendation
Castle Milk Stout, One For The AncestorsJoe Public UnitedThe Nando's Excellence in South African Resonance Marketing AwardFinalist
Nando’s, B2B Voucher ProgrammeN/AThe HKLM Excellence in Brand Marketing B2B AwardWinner
Cadbury, Dairy Milk #InOurOwnWordsOgilvy South AfricaThe Primedia Outdoor Excellence in Integrated Marketing AwardWinner
Kellogg’s, Coco Pops FillsOddinaryThe Primedia Outdoor Excellence in Integrated Marketing AwardFinalist with Special Commendation
Sanlam, Live with ConfidenceKing JamesThe Primedia Outdoor Excellence in Integrated Marketing AwardFinalist with Special Commendation
Sea Harvest, Fish Fingers - The Mealtime HeroesCRT CreateThe Primedia Outdoor Excellence in Integrated Marketing AwardFinalist with Special Commendation
Not awardedWhile there was some good work entered into this category, judges were of the opinion that submissions entered this year were not of a standard required to win a Marketing Achievement Award.The Excellence in Reputation Management AwardNo award
Discovery Insure, Restaurant ReDiscovery CampaignR?ering Creative KinThe Telkom Excellence in Resourceful Marketing AwardWinner
Debonairs Pizza, OTTThe MediashopThe Telkom Excellence in Resourceful Marketing AwardFinalist
Nando’s, “This Is Us!” campaign: Using music to raise the spirit of NandocasMama CreativeThe Excellence in Internal Marketing AwardWinner
Nando's, Grillers Challenge OnlineN/AThe Excellence in Internal Marketing AwardFinalist with Special Commendation
Hollard, #DoItOnPurpose CampaignFlow CommunicationsThe Excellence in Internal Marketing AwardFinalist
Standard Bank, Siyatabalaza CampaignTradewayThe Excellence in Internal Marketing AwardFinalist
Sanlam, Digital Brand Marketing - Live with confidenceKing JamesThe Google Excellence in Digital Brand Marketing AwardWinner
Coca-Cola, Launching RealMagicMediacomThe Google Excellence in Digital Brand Marketing AwardFinalist with Special Commendation
Fanta, Colour Every MomentMediacomThe Google Excellence in Digital Brand Marketing AwardFinalist with Special Commendation
Standard Bank, Personal LendingM&C Saatchi Abel and MindshareThe Google Excellence in Digital Brand Marketing AwardFinalist with Special Commendation
Nando's, Community management in crisisVMLY&RThe Google Excellence in Digital Brand Marketing AwardFinalist
Marketing Achievement Awards Partners 2022