Each year, the calibre of marketers and brands who have best exemplified the art and science of marketing increases. This is a strong testament to the vision behind the MAA’s platform to propel constant improvements within the discipline, set a high benchmark for the industry, raise the bar for local marketers, and bring the art and science of marketing to life.

This year’s judging panel included 60 industry experts and professionals to ensure a wide range of even and unbiased

 

Brand and CampaignAgency PartnerCategoryAward
Discovery - Discovery Vitality | Running World CupExcellence in Strategic Sponsorship Marketing AwardWinner
Nando's - Basha Uhuru Freedom Fest - Fired UpExcellence in Strategic Sponsorship Marketing AwardFinalist with Special Commendation
Nedbank - Team UpLevergyExcellence in Strategic Sponsorship Marketing AwardFinalist with Special Commendation
First National Bank - Grassroots to Greatness, 20-Year Sponsorship JourneyGRID Worldwide, ASEM (Advent Sport Entertainment & Media) & BrandtruthExcellence in Strategic Sponsorship Marketing AwardFinalist with Special Commendation
First National Bank - Positioning FNB as a ‘one-stop-shop’ Integrated Financial Services ProviderFoxP2Excellence in Brand Positioning AwardWinner
Standard Bank - Global Brand RepositioningExcellence in Brand Positioning AwardFinalist with Special Commendation
First National Bank - Positioning FNB as the 'Goliath' of Banks as relevant for SMME’sFoxP2Excellence in Brand Positioning AwardFinalist with Special Commendation
MAQ - Masterbrand RelaunchExcellence in Brand Positioning AwardFinalist
Amstel - Timeless Taste of AmstelVMLY&RExcellence in Brand Positioning AwardFinalist
Beacon - Making a Connection with its AudienceHelloFCB+Excellence in Brand Positioning AwardFinalist
Nedbank - Money SecretsJoe PublicExcellence in South African Resonance Marketing AwardWinner
Gillette #GogoNozizweGrey South AfricaExcellence in South African Resonance Marketing AwardFinalist with Special Commendation
First National Bank - 'Words of Greatness' - 2019 Rugby World Cup CampaignGRID WorldwideExcellence in South African Resonance Marketing AwardFinalist
Mondelēz - Cadbury, Dairy Milk’s Little Generosity ShopOgilvy /Starcom/The Creative Council/ Plato and Wunderman Thompson SAExcellence in South African Resonance Marketing AwardFinalist
Mondelēz - Cadbury, Dairy Milk’s Little Generosity ShopOgilvy /Starcom/The Creative Council/ Plato and Wunderman Thompson SAExcellence in Purpose Led Marketing AwardWinner
Nedbank - Team UpLevergyExcellence in Purpose Led Marketing AwardFinalist with Special Commendation
Nestlé - Nespray WhatsApp MathbotTriple EightExcellence in Purpose Led Marketing AwardFinalist
Old Mutual - Living our PurposePublicisExcellence in Purpose Led Marketing AwardFinalist
Sanlam - COVID-19 CampaignKing JamesExcellence in Purpose Led Marketing AwardFinalist
Standard Bank - Be #WalletWise CampaignExcellence in Purpose Led Marketing AwardFinalist
Spur Steak Ranches - Global Leaders in Reputation & Review ManagementSocial PlacesExcellence in Reputation Management AwardWinner
Discovery - Discovery Vitality, Vitality Active Rewards for DoctorsExcellence in Reputation Management AwardFinalist with Special Commendation
Vodacom - Social Media Command CentreWunderman Thompson SAExcellence in Reputation Management AwardFinalist
Standard Bank - Covid ResponseClockwork MediaExcellence in Reputation Management AwardFinalist
Altron - Managing Company Reputation During a TurnaroundCorporate ImageExcellence in Reputation Management AwardFinalist
Standard Bank - Instant Money Employee CampaignExcellence in Internal Marketing AwardWinner
Standard Bank - Brand Relaunch, Internal Approach and CampaignM&C Saatchi AbelExcellence in Internal Marketing AwardFinalist
Nando's - Internal Engagement & CommunicationExcellence in Internal Marketing AwardFinalist
The Shoprite Group of Companies - Checkers Sixty60, 60 Minute Grocery Delivery App Launch99cExcellence in New Product or Brand Launch AwardWinner
First National Bank - Launching an Innovative Product Designed for South African SMME’sFoxP2Excellence in New Product or Brand Launch AwardFinalist
The Shoprite Group of Companies - Checkers, Xtra Savings Rewards Programme99cExcellence in New Product or Brand Launch AwardFinalist
Procter & Gamble - Gillette Skinguard, Painting the Town WhiteExcellence in New Product or Brand Launch AwardFinalist
Discovery Bank - The World's First Behavioural BankMetropolitan Republic & Roering Creative Kin & GlucodeExcellence in New Product or Brand Launch AwardFinalist
The Shoprite Group of Companies - Checkers Sixty60, 60 Minute Grocery Delivery ServiceDQ&AExcellence in Marketing Innovation AwardWinner
Discovery - Discovery Bank, A Standing InnovationMetropolitan RepublicExcellence in Marketing Innovation AwardFinalist with Special Commendation
Nedbank, Retweet Into RandsJoe Public United + The Odd Number & The Media ShopExcellence in Marketing Innovation AwardFinalist
The Shoprite Group of Companies - Checkers, Xtra Savings Rewards ProgrammeExcellence in Marketing Innovation AwardFinalist
AB InBev - Castle Lite, Cold LockRocketfuelExcellence in Marketing Innovation AwardFinalist
KFC SA, #KFC ProposalPlaymakers Sponsorship & Edelman PRExcellence in Resourceful Marketing AwardWinner
Discovery - Discovery Vitality, Vitality at HomeExcellence in Resourceful Marketing AwardFinalist
Standard Bank - Digital Literacy CourseExcellence in Resourceful Marketing AwardFinalist
Hollard Insure - Hollard Highway HeroesFlow CommunicationsExcellence in Brand Marketing B2BWinner
Nando’s - Hot Young Designers CompetitionScout PRExcellence in Brand Marketing B2BFinalist with Special Commendation
Discovery - The Discovery Day VR ExperienceExcellence in Brand Marketing B2BFinalist
Mobile Guardian - The Classroom in the CloudExcellence in Brand Marketing B2BFinalist
The Shoprite Group of Companies - Checkers, Xtra Savings Rewards Programme99cExcellence in Integrated MarketingWinner
KFC SA - KFC NuggetsOgilvyExcellence in Integrated MarketingFinalist with Special Commendation
Discovery - Discovery Invest, International Show your Money the WorldMetropolitan Republic & Roering Creative KinExcellence in Integrated MarketingFinalist with Special Commendation
Standard Bank - Brand Relaunch CampaignExcellence in Integrated MarketingFinalist
Amstel - Timeless Taste of AmstelVMLY&RExcellence in Integrated MarketingFinalist
Discovery - Discovery Health, Integrated response to COVID-19 #peoplewithpurposeExcellence in Integrated MarketingFinalist
Sanlam - Now is The Time to PlanKing JamesExcellence in Integrated MarketingFinalist
The Shoprite Group of Companies - Checkers Sixty60, 60 Minute Grocery Delivery ServiceDQ&AExcellence in Digital Brand Marketing AwardWinner
Standard Bank - Personal LoanExcellence in Digital Brand Marketing AwardFinalist with Special Commendation
Nando's - Keeping it OrganicExcellence in Digital Brand Marketing AwardFinalist with Special Commendation
Vodacom - Vodacom SummerOgilvyExcellence in Digital Brand Marketing AwardFinalist
South African Tourism - Secret AdventuresThe Media ShopExcellence in Digital Brand Marketing AwardFinalist
Serisha Pillay - Senior Marketing Manager, Discovery LimitedRising Star of the YearWinner
Arye Kellman, Co-founder and Chief Creative Officer, TILTRising Star of the YearFinalist
Robyn Hobson, Head of Sales and Marketing, Mobile GuardianRising Star of the YearFinalist
Bianca de Beer, Senior Marketing Manager, TIHRising Star of the YearFinalist
Itumeleng Matlare, Brand Manager - All Gold & Mrs Balls, Tiger BrandsRising Star of the YearFinalist
Lisa Mains-Sheard, Digital Marketing Manger, NedbankRising Star of the YearFinalist
Bernice Samuels, MTN Group Executive: MarketingMarketer of the YearWinner
Doug Place, Chief Marketing Officer at Nando’sMarketer of the YearFinalist
Heidi Brauer, Chief Marketing Officer at HollardMarketer of the YearFinalist
Khensani Nobanda, Group Executive for Marketing and Corporate Affairs at NedbankMarketer of the YearFinalist
Thulani Sibeko, Chief Brand & Marketing Officer at the Standard Bank GroupMarketer of the YearFinalist
Nando'sMarketing Organisation of the YearWinner