Past-Winners MARKETING AWARDS

The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City this evening.

There was much celebration as South Africa’s top marketers came to the stage to be acknowledged for the excellent marketing strategies they created for the world-class campaigns that were showcased at this event.

Francois Viviers, Executive: Marketing and Communications at Capitec Bank, won the Marketer of the Year Award 2019, which is a category with nominated entries.

Heidi Brauer, Hollard Insurance CMO and chairperson of the Marketer of the Year sub-committee, says: “Viviers is completely deserving of the Marketer of the Year award, for marketing leadership consistency, and a track record of solid business results. He is an inspirational marketer who really understands that marketing is both science and art by harmonising gut and experience with data. His role within Capitec is both wide and deep, but it is his meticulous attention to detail and understanding of people that really sets him apart.”

Finally, the biggest award of the night presented by Johnny Burger, the Chairman of the South African Hall of Fame powered by Samsung, was to induct Archbishop Emeritus Desmond Tutu into the South African Hall of Fame.

Yvonne Johnston, chairperson of the Marketing Achievement Awards Council says: “The calibre of the entries was exceptional and the judges had a tough time selecting the best of the best from the work submitted. There were 480 entries, which is remarkable for the inaugural year.

“These winners set a high benchmark for the industry and raise the bar for local marketers. These are the people who bring the art and science of marketing to life. They keep disrupting to stay ahead of the pack.”

The judges followed a rigorous and methodologically-sound adjudication process to ensure that the process was fair and robust.

Fascinating insights were shared and there was lively discussion at the Marketing Achievement Summit with the theme “Future-proofing marketing” that took place earlier today. The topics explored included the future of marketing and communications; how to build a brand across Africa’s diverse countries; how to market with meaning and purpose; how to manage your brand’s reputation in an “always on” communications landscape; and how to build Brand South Africa in a way that stimulates growth.

See the full list of winners and finalists for campaign categories below.

Brand and CampaignAgency PartnerCategoryAward
Innovative Solutions Group for Innovative Staffing SolutionsPR WorxExcellence in Brand Marketing B2BFinalist
Agrinet for Beyond AgricultureVaimoExcellence in Brand Marketing B2BWinner
AVBOB for The AVBOB Poetry ProjectBRAND et alExcellence in Brand PositioningFinalist
FNB for It Takes a Bank that Does More to Help your Family BrandTruth//DGTLExcellence in Brand PositioningFinalist
MINI for Creative ClubJohn Brown Media South AfricaExcellence in Brand PositioningFinalist
Pick n Pay for Glass Act Series John Brown Media South AfricaExcellence in Brand PositioningFinalist
Volkswagen SA for The People’s CarOgilvy SA Excellence in Brand PositioningWinner
Edcon for JET MannyJoe PublicExcellence in Integrated MarketingFinalist
Pick n Pay for Fresh ContentJohn Brown Media South AfricaExcellence in Integrated MarketingFinalist
P&G for Ariel, making the impossible, possible.MediaComExcellence in Integrated MarketingFinalist
Suzuki Auto South Africa for Suzuki InboundPenquinExcellence in Integrated MarketingFinalist
Cadbury for Remarkable RegiftOgilvy SA Excellence in Integrated MarketingWinner
Road Accident Fund #AlwaysRememberFlow Communications Excellence in Internal MarketingFinalist
Nando’s for Grillers’ ChallengeSunshinegunExcellence in Internal MarketingFinalist
Nando’s for 30th Birthday BashSunshinegunExcellence in Internal MarketingWinner
Edcon for JET MannyJoe PublicExcellence in Marketing InnovationFinalist
The Merck Group for Merck Consumer Health NeorobionOgilvy SA Excellence in Marketing InnovationFinalist
Kimberly-Clark South Africa for Huggies - The World’s Most Innovative Product DemoOgilvy SA Excellence in Marketing InnovationFinalist
Suzuki Auto South Africa for Suzuki InboundPenquinExcellence in Marketing InnovationFinalist
Aurecon for Aurecon Visual ContractsExcellence in Marketing InnovationFinalist and Special Mention
AB InBev for Carling Black Label #NoExcuses Soccer Song For ChangeOgilvy SA Excellence in Marketing InnovationWinner
Toyota for Toyota Rush - Live That Rush LifeFCB JohannesburgExcellence in New Product or Brand LaunchWinner
Anglo American for Makarapa CityOgilvy SA Excellence in Purpose Led MarketingFinalist
Nando's for PERi-FarmsSunshinegunExcellence in Purpose Led MarketingFinalist
Sasol for #LimitlessLevergyExcellence in Purpose Led MarketingWinner
Anglo American for Makarapa CityOgilvy SA Excellence in Reputation Management Winner
Edcon for JET #JETLOVEYOURSELFJoe PublicExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Finalist
MARS for Royco - Let’s Eat with SiphokaziMediaComExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Finalist
P&G for Gillette Venus #MovesLikeNoOtherMediaComExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Finalist and Special Mention
Yoco for Yoco: For the SalesYocoExcellence in Resourceful Marketing (Limited Budget, Unlimited Idea)Winner
P&G for Ariel, making the impossible, possible.MediaComExcellence in South African Resonance MarketingFinalist
MARS for Royco - Let’s Eat with SiphokaziMediaComExcellence in South African Resonance MarketingFinalist
AB InBev for Carling Black Label #NoExcusesOgilvy SA Excellence in South African Resonance MarketingFinalist
Nando's for #rightmyname M&C Saatchi AbelExcellence in South African Resonance MarketingFinalist
AB InBev for Castle Lager #SmashTheLabelOgilvy SA Excellence in South African Resonance MarketingWinner
FNB for Springboks from Grassroots to Greatness BrandTruthExcellence in Strategic Sponsorship MarketingFinalist
Audi for Audi ProteasLevergyExcellence in Strategic Sponsorship MarketingFinalist
New Balance for New Balance ProteasLevergyExcellence in Strategic Sponsorship MarketingFinalist
Investec for The Art of InvestecOgilvy SA Excellence in Strategic Sponsorship MarketingFinalist
Pernod Ricard for Sun Met presented by G.H. MummPlaymakers Excellence in Strategic Sponsorship MarketingFinalist
Sasol for #LimitlessLevergyExcellence in Strategic Sponsorship MarketingWinner