Vaughan Berry

Vaughan Berry

Executive Director and Partner - Provantage Media Group

Vaughan Berry is an executive director and partner at Provantage Media Group (PMG). Together with CEO, Jacques du Preez, he has played an instrumental role in building the business into the out-of-home powerhouse that it is today. Having joined the business in its infancy in 2004, VB (as he is fondly referred to at PMG) added substantial entrepreneurial and strategic marketing abilities to the management team.

Vaughan holds a BCom from Wits and honed his marketing skills and abilities in the FMCG environment by starting off as the marketing manager at Cadbury Sweets, and marketing director Cadbury Swaziland. After more than a decade in these roles, Vaughan took on the role of Head of Marketing (Milk and Cream division) at Clover, and after a year found his new home in PMG.

Vaughan has a proven entrepreneurial track record in establishing new business units and companies, as well as an intimate understanding of the media, advertising, sales, and marketing industries.