Executive Director of the Transit and Billboard divisions - Provantage Media Group
Shamendran ‘Shamy’ Naidu has an MBA from Regenesys and is the executive director of the Transit and Billboard divisions of Provantage Media Group (PMG), namely Transit Ads and Outdoor Network. Shamy joined PMG in 2009 when he took up the position of executive director within the Transit Ads division.
Today Transit Ads is considered to be South Africa’s foremost transit media business while Outdoor Network is the third-largest media owner in the Billboard environment. Prior to entering the out-of-home space, Shamy invested 16 years of his career in the banking sector, holding senior management roles at Nedbank and Bidvest Bank. In 2006 Shamy moved into the media space when he joined Primedia’s Wideopen Platform division as GM for development and acquisitions for three years before he joined PMG.
Shamy’s business and marketing concepts acumen have proven to be highly beneficial in all of his roles. He is a new products and innovation specialist and adds substantial financial and risk assessment management skills to the PMG management team.