Sandile Ndzekeli

Sandile Ndzekeli

CEO of Group Africa Marketing and Executive Director of the EXP Group

Sandile Ndzekeli is the CEO of Group Africa Marketing and Executive Director of the EXP Group, a leading Brand Activation and Experiential Agency Group consisting of multiple agencies with offices in 12 African countries.

He is a seasoned marketing practitioner and entrepreneur with 20 years’ experience having worked across multiple award-winning campaigns and brands, both locally and internationally.

Previously he held the position of Head of Marketing for FIFA.
He spearheaded Group Africa Marketing’s expansion and specialisation strategy which has now morphed from one niche agency and evolved into a full, below-the-line (BTL) marketing service provider that consists of six boutique agencies – each delivering on a specific focus area.

Sandile is the co-founder of the award-winning EXP Sponsorship Agency, LIVE+ Marketing (specialising in experiential and brand activation), The Grind PR, Turnkey (a Branding, Logistics, Procurement and Warehousing agency), BrandPROS (a specialist staffing solution agency) and HiStory (a specialist content creation agency).

He is a former judge of the Adfocus Financial Mail Awards and one of the founders and the chairman of the South African Sponsorship Association (Sasa) – a recently launched organisation aimed at creating a new regulated body that seeks to inspire, educate and raise standards within the sponsorship industry.