Digital Platforms Director for Africa, The Coca-Cola Company.
Operating at the intersection of creative digital technology, social media innovation, new age media planning and digital commerce, Nicky Pillay is currently the Digital Platforms Director for Africa at The Coca-Cola Company.
Accelerating the digital capability of well-known global brands for most of her career in the telecoms, professional services and CPG industries, Nicky is passionate about delivering data-driven consumer experiences that have scale and drive impact.
Her experience in growing the digital footprint of Coca-Cola’s portfolio of brands in various African markets has fuelled her passion to develop African digital talent, to develop new models to drive digital marketing measurement and effectiveness and to continue to invest in unlocking the power of digital as an enabler of business strategy and sales. Nicky is also a member of the IAB Future of Measurement committee.