Monique Claassen

Head of Media Research, Kantar Insights

With almost two decades delivering great insights from numbers, Monique’s experience stretches across all broad market research specialities with over 15 years of media and digital business intelligence and advanced analytics experience. She would describe herself as someone who loves a challenge, is easily bored by repetitive tasks and one-sided thinking and loves to use rational deduction to solve complex business puzzles.

Her passion for holistic media strategy is showcased through multiple media industry whitepapers, thought leadership pieces and future media trend predictions across multiple industry sectors. Monique holds a seat on the Global Kantar Media Insights leadership team where she contributes to new thinking around media ROI with the aim to help clients and agencies deliver ongoing media optimisations that drive brand ROI.

A cum laude graduate from the University of the Freestate, Monique believes that skills development is an ongoing process and that to be a true expert, one should never stop learning. As such she holds over 44 additional certifications in digital marketing, leadership and analytics.