Marketing Director - Heineken South Africa
With 20 years’ experience, Carmen has worked across various industries, including telecoms, financial services, and FMCG. As a proud South African, Carmen is privileged to have cut her teeth at some of South African’s most beloved pioneer brands, such as SAB, Vodacom, and Discovery.
In her current role, she heads up media, innovation, CMI, and national trade marketing across a portfolio of brands, like Heineken, Sol, Windhoek, Miller Genuine Draft, Amstel, Strongbow, Apple Fox, Soweto Gold, and Tafel. With a self-proclaimed purpose to “Liberate the Greatness in People,” she has a personal mission to transform societies by building great leaders and impacting lives through the work she does.