Marketing Strategy Business Owner, Compass
Brenda Koornneef is a seasoned marketing professional, recognised in the industry as one of the leading brand and marketing experts in South Africa. Having obtained her BCom, she started with Unilever and spent 17 years there locally and internationally, progressing to marketing director. She left to join the SABC as GM for SABC 2 (formerly TV One), spending several years successfully commercialising the channel. Next, Brenda was appointed MD of Games Africa and Moribu, which developed and managed the successful national lottery games Ithuba, Viva and Zama-Zama. From there she joined Tiger Brands, as business executive for group marketing and corporate strategy.
After 17 years, she retired to set up her own business consultancy, specialising in brand strategy and business segmentation modelling. She serves on several NPO and industry boards.