Jan 29, 2021
By Faye Mfikwe | Chief Marketing Officer | First National Bank and Marketing Awards Council Member South Africa is no stranger to turbulent times. From economically unstable waters and health pandemics to racial conflict and wealth disparity, we have experienced it... 
Oct 30, 2020
Article first published on Retailingafrica.com By Kheepe Moremi| Managing Partner |Mark to Market Marketing expenditures co-vary with economic activity and company fortunes. When economic activity or company performance decelerates, firms cut back on their... 
Oct 22, 2020
Article first published on Financial Mail’s The Redzone By Ivan Moroke| CEO | Kantar South Africa Managing brands for short term without compromising on long-term growth How do your actions of today affect your brand outcomes tomorrow? The world is... 
Oct 7, 2020
Article first published on bbrief.co.za By Haydn Townsend | Managing Director | Accenture Interactive Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of... 