Brand responsibility and relevance in socially turbulent times

Brand responsibility and relevance in socially turbulent times

By Faye Mfikwe | Chief Marketing Officer | First National Bank and Marketing Awards Council Member South Africa is no stranger to turbulent times. From economically unstable waters and health pandemics to racial conflict and wealth disparity, we have experienced it...
CX: Why most marketing divisions fail at customer experience

CX: Why most marketing divisions fail at customer experience

Article first published on bbrief.co.za By Haydn Townsend | Managing Director | Accenture Interactive Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of...