Article first published on Retailingafrica.com By Kheepe Moremi| Managing Partner |Mark to Market Marketing expenditures co-vary with economic activity and company fortunes. When economic activity or company performance decelerates, firms cut back on their...
Article first published on Financial Mail’s The Redzone By Ivan Moroke| CEO | Kantar South Africa Managing brands for short term without compromising on long-term growth How do your actions of today affect your brand outcomes tomorrow? The world is...
