Oct 30, 2020
Article first published on Retailingafrica.com By Kheepe Moremi| Managing Partner |Mark to Market Marketing expenditures co-vary with economic activity and company fortunes. When economic activity or company performance decelerates, firms cut back on their...
Oct 22, 2020
Article first published on Financial Mail’s The Redzone By Ivan Moroke| CEO | Kantar South Africa Managing brands for short term without compromising on long-term growth How do your actions of today affect your brand outcomes tomorrow? The world is...