Nuala Harris-Morele

Nuala Harris‑Morele is a seasoned executive who co‑leads Kantar’s South Africa business, and resides on the Kantar Middle East, Africa and Turkey board. Known for her strong client partnerships and deep industry influence, Nuala has built a career defined by long‑standing relationships with a particular passion for guiding CMOs and CEOs with clarity, rigor, and commercial impact.

With more than two decades of experience across brand strategy, media, creative, audience measurement, and growth advisory, Nuala brings a rare dual perspective shaped by both agency leadership and client‑side experience during her years at L’Oréal. This grounding enables her to fuse analytical discipline with practical commercial intuition, making her a trusted advisor to organisations across Financial Services, Telecommunications, Entertainment, and FMCG.

Although she operates within the research and insights industry, Nuala’s passion lies in enabling strategic business growth. Her cross‑category and cross‑market expertise allow her to distil complex dynamics into clear, actionable direction, helping clients make confident decisions that accelerate value creation. Her remit includes leading the Consulting practice in South Africa – a competitive advantage that sets Kantar apart.

Beyond her executive responsibilities, Nuala is an active contributor to the broader insights community. She serves on the SAMRA Board, represents South Africa within ESOMAR’s Market Representative network, and now extends her influence through the MAA – reflecting her commitment to elevating the role of brands across the continent.