Lorraine de Graaff

Lorraine De Graaff is Chief Marketing & Strategy Officer at Tiger Brands, with more than 25 years’ experience in marketing and business leadership across South Africa, Africa, Europe and the Middle East.

She has held senior roles across leading FMCG and consumer businesses, including Beiersdorf, Novartis, Kimberly-Clark, Whirlpool and Tiger Brands.

Passionate about evidence-based marketing and effective brand building, Lorraine combines consumer insight, creativity and commercial rigour to drive sustainable business growth.

She holds a Master of Management in Strategic Marketing from Wits Business School.