Kelvin Storie

Kelvin Storie serves as the Chief Commercial Officer at Primedia Broadcasting, where he spearheads the company’s multi-platform positioning as South Africa’s premier integrated audio and video partner.

With a keen strategic focus, Kelvin drives innovative go-to-market approaches across radio, digital audio, podcasts, and branded video content, aligning commercial objectives with audience insights. His leadership extends to pricing, inventory optimisation, and insight-led selling, translating complex consumer and category data into compelling narratives that empower advertisers to engage meaningfully with diverse South African audiences.

Bringing over two decades of media and marketing leadership experience, Kelvin’s career spans senior roles across major African media organisations and agencies, marked by a consistent track record of delivering growth and transformation.

At Primedia Broadcasting, he contributes beyond commercial oversight, playing a key role in executive decision-making and fostering high-level client and industry relationships that enhance the company’s competitive edge. Kelvin’s deep understanding of evolving media landscapes ensures that Primedia Broadcasting remains at the forefront of innovation, culture, and commerce within the South African marketing sphere.