Ivan Moroke

Ivan Moroke is one of South Africa’s foremost business and marketing leaders. A business executive advisor trusted to turn insight into decisive commercial advantage

With more than three decades of marketing experience in diverse sectors, i.e. FMCG, Telecommunications, Financial Services, Construction, FMCG, Petroleum, Technology, Travel and Tourism, Automotive, Alcohol industries and Education across African markets, Ivan has built a reputation for helping organisations make sharper strategic choices that unlock measurable growth. His work sits at the intersection of consumer intelligence, brand strategy, and commercial performance, where evidence doesn’t merely inform decisions, it shapes them.

His career spans both the client and consultancy sides of the industry, including senior leadership roles within global organisations such as BATSA, TBWA Hand Kantar, as well as founding Co-Currency, a strategic consultancy focused on collaborative and inclusive growth models. This dual perspective allows him to balance strategic ambition with operational pragmatism.

He has chaired leading industry bodies, including the APEX Effective Awards, Brand Council South Africa (BCSA), and the Association for Communication and Advertising (ACA). He is a respected global juror for the Loeries and Cannes Lions, and currently serves as Chairperson of the Marketing Achievement Awards South Africa.

Ivan also serves on the boards of Heartlines: Fathers Matter and the Nelson Mandela Children’s Fund, reflecting his commitment to social impact and responsible leadership.