Grant Macpherson

Grant Macpherson is a South African-born marketing executive with over 18 years of experience across FMCG and QSR, spanning markets in South Africa, the United Kingdom, the Netherlands and Europe.

He began his career at Reckitt Benckiser before joining the KFC family in 2013, working across the UK and Europe before returning home to South Africa in 2018. During his tenure leading KFC Africa’s marketing, he and his team built one of the most awarded marketing operations in the country, earning recognition across multiple international and local award shows, including several Marketing Achievement Awards.

Effective February 2026, Grant took up the role of General Manager for Central and Eastern Europe, based in Lausanne, Switzerland. He holds a BCom in Marketing from the University of Pretoria and an Honours degree in Brand Leadership from Vega Brand Communications School, and serves on the MAA Strategic Council.