Faye Mfikwe

Faye Mfikwe is Chief Marketing Officer of First National Bank, South Africa’s most valuable brand according to Kantar BrandZ and consistently ranked among the country’s strongest banking brands.

Her approach to brand building is firmly customer-led, centred on developing and delivering solutions from the customer’s viewpoint rather than the product: a philosophy that has guided FNB’s evolution into a data-driven, platform-based business built around direct customer engagement.

Under her leadership, FNB has consistently ranked among South Africa’s most valuable and healthiest brands, with the bank’s core promise of helpfulness serving as the throughline across all marketing initiatives.

Beyond financial services marketing, Faye has championed FNB’s investment in culture and community, including the long-running FNB Art Prize and the bank’s principal sponsorship of the Springboks and national rugby structures.

Her career began at Primedia, progressing through marketing roles at Philips and Nando’s, before moving to Liberty Holdings as Head of Segment Marketing for Entry Level Markets. She joined FNB in 2007 as Segment Marketing Head before her appointment as CMO in 2015.