Erica Bopape

Erica Bopape is the Executive for Marketing and Communications at Absa Business Banking, where she leads the Marketing and Corporate affairs agenda across the business. In this role, she is responsible for strengthening Absa Business Banking’s market presence, building its reputation, and driving meaningful engagement with clients, colleagues and partners across the continent.

Prior to this, she was Head of Marketing for Absa’s Investment Bank, which is comprised of the Investment Banking Division, Global Markets, and Real Estate. She joined Absa CIBW (then Absa Capital and Absa Wealth sub-brands) in 2011 and has been a trailblazer in the banks marketing and communications cluster. Her career highlights include overseeing a major brand transition for Absa CIB when the bank went through one of the most complex brand change programmes on the continent. Other strategic projects that she has led include the launch of the Absa Securities (United Kingdom) office.

She’s a cultural influencer and leader, passionate about merging strategic insights to drive brand and business growth. With over 20 years’ industry experience, life-long learning and contributing to others’ growth remains a key feature of Erica’s career. She holds a B.Com in Marketing Management and a B.Com Honours in Business Management and specialisation in Marketing Management. She is a member of the Marketing Association of South Africa (MASA) and a designated Chartered Marketer CM (SA).