Diana Springer

Diana started her career in 1996 at Ogilvy (Cape Town) as a scholarship intern (UCT BBusSci, Hon Marketing). In 2000 she left to work in London at a newly established Integrated Agency – Chemistry Communications. Diana headed up the Account Management team as Chemistry grew into one of London’s leading integrated shops, until the agency was acquired by the Publicis Groupe in 2007.

On her return from the UK, she rejoined Ogilvy SA as a specialist, direct marketing strategist, working on the VW, Audi, and Cell C accounts.

Diana joined M&C Saatchi Abel in 2012 as the Head of Strategy and Managing Partner for the Johannesburg office. Leading the strategic team to deliver best in class communication strategies for key Clients including Edgars, Deloitte, Simba Pepsico, and the Takealot Group. Diana worked with her Partners to grow the agency from a start-up team of 12 into a Group of 6 companies and over 300 staff.

In 2017 Di and the M&C Partners started Black & White, a strategic marketing consultancy that seeks to offer clients a clearer point of view on how to navigate their brand’s future. Black & White specialises in helping brands to define precise and powerful positioning and to then build the equity that supports this in the minds of the audience.

Recent projects include:

• Definition of the Rupert & Rothschild brand narrative and identity, development of their corporate identity and asset world.
• Definition of the Tiger Brands vision and future focused brand positioning and narrative.
• Customer Value Proposition articulation for Standard Bank Corporate Investment Banking supporting their 2021 go-to-market plans.
• Brand Positioning strategy and segment propositions for Weylandts.

In 2022 Diana was promoted to the Group Exco as Chief Data and Intelligence Officer, responsible for entrenching the agencies data-driven approach and building the agencies reputation, as the most data fluid agency in South Africa.

In August 2023, after a 3month secondment project, Diana joined Standard Bank Group as Head of Group Brand and Marketing.