Arné Rust

Arné brings more than 20 years of experience in commercial functions and consulting to his role as Innovation Director at AB InBev. An engineering and business school graduate with exposure in multiple industries, he describes himself as “a marketer trapped in an engineer’s body”.

With wide-ranging experience in strategy, consulting, trade marketing, finance and marketing in Africa, Arné is well-versed in managing diverse teams, developing strategies and allocating resources to deliver creative solutions to commercial objectives. He’s passionate about making a positive difference in the business as well as the communities in which AB InBev operates.

Arné was recognised as one of South Africa’s top marketers at the 2024 Marketing Achievement Awards. He has received numerous accolades during his tenure as Brand Director for Carling Black Label, Hansa, and Lion. His awards include a Cannes Gold Lion, a Cannes Bronze Lion, a Grand Effie, the Black Pixel from Bookmarks, and six Loerie Awards.