Marketing has never been asked to do more – or prove more. The pressure to demonstrate value, navigate technology and stay culturally relevant is real, and it is not letting up.
This year, the Marketing Achievement Awards, Kantar and MASA have built a response to that pressure. Not a trend report. Not a theoretical framework. A practical, evidence-based series of three webinars that brings the MAA Season 6 theme – Code, Culture and Commerce – to life.
Webinar 1: Gen Alpha
Tuesday 5 May, 10am – 11am
The signals shaping the future of brands. Gen Alpha is already telling us how brand relationships will evolve. The question is whether we are listening with enough discipline to act on it.
CPD Points & level: 6 CPD Points at CMSA Level Designated Members. (AMSA & MPSA Designated Members can attend and claim these CPD points as well). Category: Marketing.
Webinar 2: The Innovation Playbook
Tuesday 2 June, 10am – 11am
Winning now, winning next. A practical framework for balancing short-term performance with longer-term growth – without sacrificing either.
CPD Points & level: 6 CPD Points at CMSA Level Designated Members. (AMSA & MPSA Designated Members can attend and claim these CPD points as well). Category: Marketing or non-marketing.
Webinar 3: From Pressure to Progress
Wednesday 1 July, 10am – 11am
Turning sustainability insight into real-world action. Fresh consumer insight meets actionable strategy – because sustainability pressure should unlock possibility, not paralysis.
CPD Points & level: 6 CPD Points at CMSA Level Designated Members. (AMSA & MPSA Designated Members can attend and claim these CPD points as well). Category: Marketing
Register
Each session is one hour. Online. Free to attend.
You can register for one or all three.
Register for the series →]