“While marketing has never been more important, it has also never been more challenged to prove its impact on business growth. The opportunity to partner with The Marketing Achievement Awards (MAA) was, therefore, a no-brainer for Kantar, as the collaboration would clearly contribute to addressing these new marketing demands and opportunities. The MAAs’ mission to celebrate excellence in the science and art of strategic marketing further resonates strongly with Kantar, as our positioning line is simple, yet not simplistic: “Understand People. Inspire Growth.” We, therefore, see the challenge of understanding people, not as an end in itself but take this a step further, leveraging it as a springboard for growth. That’s why we value the MAA as a platform that recognises marketers and marketing that beneficially boosts business. This inspires us at Kantar not only in celebrating the value of marketing, but also uplifting it as a strategic career choice.”

Ivan Moroke
CEO at Kantar