Who should enter the Marketing Achievement Awards?

The MAAs are open to all:

  • Brands
  • Marketers
  • In-house marketing teams
  • Agency professionals
  • Independent marketing consultants
  • Entrepreneurs

…and all those who have time for analysis, introspection, and planning booked out in their diaries

We invite all South African Marketers to participate, regardless of your organisation size, sector, or industry.
If you can showcase how your marketing strategies have positively influenced your organisations performance, brand, staff, customers, products, services, and bottom line, then these awards are designed for you!
Join us in celebrating excellence and sharing your success stories.

Why should I enter?

The Marketing Achievement Awards are the only awards programme in South Africa that celebrates marketing’s role in business success. While the bar is high, these are our industry’s premier marketing awards and the ones you want to win!

Participating in the Marketing Achievement Awards program can bring a variety of benefits, including:

  • Recognition and Prestige: Winning an award, or even qualifying, can give your brand (or your agency) valuable recognition and prestige within your industry. This distinction helps you stand out from the competition, establish your unique position, and be seen as a thought leader.
  • Credibility and Trust: An award increases your credibility and trust among colleagues, clients, customers, and partners. It shows that your work is recognised and validated by your peers and industry experts.
  • Personal Satisfaction: Winning an award brings a sense of personal satisfaction and validation for your hard work and achievements. It boosts your confidence and motivates you to continue excelling in your career.
  • Career Advancement: Peer recognition can open doors for career growth. It enhances your exposure and reputation within your organisation and demonstrates your contribution to business success. New job opportunities, promotions, or salary increases – the sky’s the limit!
  • Motivation and Morale: Entering the awards boosts team motivation and morale by providing a sense of achievement and recognition for their hard work and dedication.
  • Networking Opportunities: Participating in the awards offers networking opportunities with other professionals in the industry. Connect with judges, fellow entrants, and attendees at the gala awards ceremony and related events.

Feedback and Improvement: The judging process for marketing awards programs can involve constructive feedback and evaluation from industry experts if requested. This can help you identify areas for improvement and assist in refining your marketing strategies.

Whether you’re an agency, consultant, or brand steward, winning a Marketing Achievement Award offers more than bragging rights – it’s a powerful tool for showcasing marketing’s role in driving business success!

When do entries open for the 2025 awards?

Entries are open!

When is the closing date for entries?

Midnight on the 30th of September 2024

How hard is it to prepare an entry?

Entering the awards is a straightforward process that starts with an Executive Summary or short elevator pitch to showcase your submission.

There are then three written sections to complete on the online entry form:

Section A: What did you set out to achieve?
This section comprises the bulk of the submission and focuses on framing the business objectives and the marketing strategy to achieve them. (This section is worth 50% of the total available points.)

Section B: How you did it?
This section is all about your mix elements. Here’s where you can present examples of the execution and explain how the tactics used brought the strategy to life. (This section is worth 25% of the total available points.)

Section C: What were your results and learnings?
This section is all about the bottom line – assessing your results against your objectives and revealing what was learnt in the process. A great way to evaluate your work to date! (This section is worth the remaining 25% of the total available points.)

Add your supporting collateral (images, charts, screenshots, links to online video etc…) in .pdf or PowerPoint formats and you’re set to submit.

The entry form will walk you through the criteria so that you can share these with your team and start working on completing your entry.

Marketing Organisation of the Year: Please see entry requirements here.

Rising Star of the Year: Please see entry requirements here.

Are there specific criteria for each category?

The criteria in each category are similar (but nuanced), so we’ve given some guidance on what judges will be looking out for in each section and plenty of tips on what’s required to frame up a winning entry.

Can I see an example of the entry form prior to registering?

Yes, please see page 20 of the Entry Kit for links to sample entry forms.  

Do I need to provide results? How do I do this?

Yes, you do – entries without quantifiable results will be penalised.  Be as specific as possible and show your dashboards or screen grabs.
Speak to the input and output KPIs that matter – the more specific and contextualised, the better.

Please mark any  [Confidential] figures as such, using the online submission form to guide you.  If you need assistance on how to frame results, without exposing the underlying numbers, please see our downloadable Entry Kit for details.

How do I enter?
  • View the “Awards” tab and take note of which categories you wish to enter.
  • Download our Entry Kit and share its details with your team.
  • Decide on which categories you will be entering.
  • Register on the entry portal, select your categories and enter your details.
  • You do not need to pay upfront to register, simply select the “Pay Later” option during the process.
  • You will receive a mail that will allow you to access your online entry form.
  • Schedule time to enter and get your team on board with preparing your entry.
  • Make a payment to confirm your entry and make it available for submission.
  • Complete your entry in the plain text fields provided and upload your supporting .pdf/PowerPoint collateral.
  • Hit “Submit” and give yourself (and your team) a high five!
What are the entry fees for the awards and how do I pay?

2025 entry fees are as follows:

  • Category Awards: R3300 per entry
  • Rising Star of the Year: R500 per entry
  • Marketing Organisation of the Year: R3300 per entry

Payment is made via bank transfer – you’ll see the details during the online submission process, but you do not need to pay up until the point of submission. Please make your payment for your entry before the final submission. Once payment for your entries has been received, your invoice will be raised using the registration details provided and your entry will be manually cleared for submission.

What is the qualifying period for work that can be submitted?

Category Awards:
March 2023 – September 2024 (18 months prior to the entry deadline)

Marketing Organisation of the Year:
September 2021 – September 2024 (Past 3 years)

Rising Star of the Year:
Career highlights from the past four years.

If multiple companies worked on a project, can they all enter the same work?

Nope! Companies must agree in advance on who will submit the entry and must agree on how the credits will be completed. If an entry is received from more than one company, only the first entry will be accepted. Only the first entry submitted will be considered and no refunds will be given for duplicate entries, so please make sure you confer with your campaign partners before entering the awards.

Can I submit my work into more than one category?

Yes, you can enter the same work in more than one category. However, please don’t copy/paste the same submission.  Each category has specific requirements and you will be doing your work an injustice if you don’t speak to these criteria and substantiate/motivate the specifics of how your entry stands out in the category it was submitted. An entry fee for each submission will apply and must be paid for each category entered.

How many submissions can I submit into the same category?

You’re in it to win it, so please confer with your colleagues and pick only your strongest entries to enter into a single award category.

Can I submit a case study that I have previously submitted?

Yes, you may submit a previously entered case study, as long as it has continued to run during the qualifying period.  Please highlight significant changes in results and motivate the reasons for submission into this year’s awards.

Can I submit a creative version of my submission?

Category Awards:
There’s plenty of scope to show examples of the ingenuity and creativity of the work in the .pdf/PowerPoint collateral document. Our judges are particularly interested in your thought process, your planning, execution and results, so please ensure you complete your entire written submission in the fields of the online submission form as this will deliver the essence of the strategic thrust behind the initiative.

Leadership Awards:
Yes, please submit your entry .pdf as you see fit.

What are your policies on confidentiality?

We understand that you may need to share sensitive information to be considered for an award. It is crucial to thoroughly present your case, including details of your budget and results. The more information you provide, the better the judges will be able to assess your entry. If you are unable to share specifics, please see our downloadable entry kit for other ways in which to attribute your metrics.

All figures supplied are strictly confidential and for the judges’ information only.

Judges are allocated to entries where no conflicts of interest prevail and each judge is bound by a non-disclosure agreement before they can view your entry.

The Marketing Achievement Awards may wish to publish case studies or ask you to speak at our events based on your entry. Please mark any commercially sensitive material in your entry and indicate any information which cannot be published, by adding [CONFIDENTIAL] to sensitive statements or figures presented.

Rest assured, we will not publish any winning case study without prior consultation with you and your partners to present confidential figures and metrics in an appropriate manner.

Who are the 2025 judges?

To be confirmed soon.  Please follow us on LinkedIn for details.

How can I be sure about the integrity of these awards?

The adjudication of the awards is overseen by the Marketing Achievers Council.  Each adjudication panel is chaired by an independent chairperson and comprised of marketing industry professionals, with final results being ratified by the Marketing Association of South Africa.

Where can I view previous winners?

Please see the list of winners and finalists on the winner’s page of this website.

What’s new for the 2025 competition?

Criteria: We have updated this year’s criteria based on feedback from last season’s competition, along with valuable guidance from our judges on what to focus on for this season – please see the downloadable Entry Kit for details.

New categories: 1) Excellence in New Brand Launch Marketing and 2) Brand Custodian of the Year (Nominated Category)

Gala Awards: To celebrate our 5th Season and honour the achievements of outstanding South African marketing professionals, we are hosting a black-tie gala event in Johannesburg on March 12, 2025.

My question isn’t listed here?

Please email your question to us at info@marketingawards.co.za and we’ll get back to you asap.