Who should enter the Marketing Achievement Awards?
The MAA’s are open to all:
- Client-side marketers
- In-house marketing teams
- Agency professionals
- Independent marketing consultants
…and all those who have time for analysis, introspection and planning booked out in their calendars.
Any organisation in South Africa can enter, regardless of size, sector or industry. If you can demonstrate how your marketing strategies have impacted the performance of your organisation, your staff, your customers, your products, your services and your bottom line – then these are the awards for you!
Why should I enter?
Whether you’re an agency, consultant or a client-side marketer, winning a MAA Award doesn’t just give you bragging rights – its another arrow in your quiver to justify marketing’s role in your organisation.
• Prove your skills to your company, clients and peers.
• Stand out from your competitors.
• Show how you orchestrate outstanding marketing campaigns.
• Have your work evaluated by our esteemed judging council.
• Gain fantastic PR value.
• Boost morale throughout your company and to reward your hardworking individuals and teams
When do entries open for the 2020 awards?
Entries are open! If you would like to enter the awards, please register here, selecting your categories to enter.
When is the closing date for entries?
Registrations close on the 30th September 2020, with final entries to be submitted for adjudication by midnight on the
5th October 2020.
What is the qualifying period for work that can be submitted?
The qualifying period for all entries is 1st March 2019 – 6th September 2020.
All work submitted must have been commercially published/launched/aired/activated and must be live in the market during this period.
(As long as work was produced within this period, it qualifies to be entered.)
What should my entries include?
Each category has slightly nuanced criteria that pertain to specifics required for submissions, however, our scoring is the same for all categories:
– Budget (5 points) – This is not about the amount, it is to give context to your application.
– Marketing Objectives and Strategy Development (40 points)
– Marketing Communications Implementation (10 points)
– Communication Channel Mix (10 points)
– Results and evaluation (25 points)
– Overall Assessment (10 points) – these points will be awarded for clarity of purpose, originality, innovation, benefit and success based on the judges’ overall impression
The online process will guide you through exactly what’s required – if you follow the steps and allow enough time to complete each entry, you’ll complete them with ease.
If you would like to browse a test entry, please have a look at the following link: b.link/MAAtest
You can use the following PIN to log in to the test entry: 6PKAXX
How do I enter?
- View the “Awards” tab and take note which categories you wish to enter.
- Register on the entry portal, selecting your categories and entering your details.
- You do not need to pay upfront to register, simply select the “Pay Later” option during the process.
- You will receive a mail that will allow you to access your entry form, which will walk you through the process.
- Schedule time to enter and get your team on board with preparing your entry.
- Make a payment to confirm your entry and make it available for submission.
- Complete your entry and upload your collateral.
- Hit “Submit” and give yourself (and your team) a high five!
What are the entry fees for the awards and how do I pay?
2020 entry fees are as follows: (All prices Excl VAT)
- Early bird entries: R1290 per entry per category
- Regular entries: R1590 per entry per category
Payment is made via bank transfer – you’ll see the details during the online submission process, but you do not need to pay up until the point of submission.
Please make your payment for your entry prior to final submission.
Once payment for your entries has been received, your invoice will be raised and sent out accordingly.
How hard is it to prepare an entry?
Entering the MAA’s is a simple and straight-forward process.
The entry form will walk you through all the criteria for each specific entry so that you can share these with your team and start working on completing your entry.
You can save any submissions in progress and return to it anytime, however it’s very important to “save as draft” regularly if you are working online.
For those that prefer to work offline, simply compile your entry in Word, Google Docs, or similar word processor first so you can copy/paste online when you are ready to submit your entry.
To assist you with your character count for the entry form, use the Word Count function – “Characters (with spaces)”.
You will find this function under “Tools” in both the Microsoft Word and Google Docs menu systems.
Stay in touch on LinkedIn and Facebook for more tips on entering!
If multiple companies worked on a project, can they all enter the same work?
“That’s a negative ghost rider” – companies must agree in advance who will submit the entry and must agree on how the credits will be completed.
If an entry is received from more than one company, only the first entry will be accepted.
No refunds will be given on duplicate entries, so please make sure you confer with your campaign partners prior to entering the awards.
Can I submit my work into more than one category?
Yes, you can enter the same campaign for more than one category. However, please don’t copy/paste the same submission.
Each category has specific requirements and you will be doing your work an injustice if you don’t speak to these criteria and substantiate/motivate the specifics of how your entry stands out in the category it was submitted.
An entry fee for each submission will apply and must be paid for each category entered.
I’ve designed a creative version of my submission; can I add this as an attachment?
There’s plenty of scope to show the creativity of your campaign through the optional PowerPoint or video collateral you are able to upload. Our judges are particularly interested in your thought process, your planning, execution and results, so please to ensure you complete the online fields of the submission form as this will deliver the essence of the strategic thrust behind your campaign.
Can I submit a campaign that I have previously submitted?
Yes, you can submit a previously entered campaign as long as it has continued to run during the qualifying period – 1st March 2019 – 6th September 2020.
Please highlight significant changes in results and motivate the reasons for submission into this year’s awards.
Do I need to provide results? How do I do this?
Yes, you do – entries without quantifiable results will be penalised.
- Be as specific as possible and show your dashboards or screen grabs.
- Speak to the KPI’s that matter – those that address your strategic objectives.
- The more specific, the better.
Mark these as “confidential”, if you like, using the online submission form to guide you.
What are your policies on confidentiality?
We’ll shout your success from the rooftops by publishing award-winning case studies in full.
Not only is this a great way to shout about your efforts, it means you can learn what’s putting your peers at the cutting edge of marketing strategy. Case studies are important to those studying marketing and those just entering the industry as they provide insights and context to the ideas that shape great campaigns.
That said, we know that in order to win an award you may have to share information you would not want to disclose publicly.
Rest assured, we will not publish any winning case study without prior consultation with you and your partners to present the confidential figures and metrics in a suitable manner.
All our judges are allocated to entries where there is no conflicts of interest and each judge is bound by a confidentiality agreement before they are able to view your entry.
Who are the 2020 judges?
To be announced. Stay in touch on LinkedIn, Instagram and Facebook for all the details.
When does the judging take place?
The judging council will meet in mid-November for final adjudication.
When will the shortlist be announced?
A shortlist of qualifiers will be announced on the 25th of November 2020.
How can I be sure about the integrity of these awards?
The judging process for the awards is separate from the organisers. It’s chaired by an independent chairman and made up of judges from within the industry, with final results being ratified by the Marketing Association of South Africa.
Where can I view previous winners?
Please see a list winners and finalists for the inaugural awards on this link
What’s new in 2020?
We have updated criteria for entries and a brand new category for your digitally-led strategies.
Have a look at the awards tab for details.