Who should enter the Marketing Achievement Awards?
The MAA’s are open to all:
- Client-side marketers
- In-house marketing teams
- Agency professionals
- Independent marketing consultants
…and all those who have time for analysis, introspection and planning booked out in their calendars.
Any organisation in South Africa can enter, regardless of size, sector or industry. If you can demonstrate how your marketing strategies have impacted the performance of your organisation, your staff, your customers, your products, your services and your bottom line – then these are the awards for you!
Why should I enter?
Whether you’re an agency, consultant or a client-side marketer, winning a MAA Award doesn’t just give you bragging rights – its another arrow in your quiver to justify marketing’s role in your organisation.
• Prove your skills to your company, clients and peers.
• Stand out from your competitors.
• Show how you orchestrate outstanding marketing campaigns.
• Have your work evaluated by our esteemed judging council.
• Gain fantastic PR value.
• Boost morale throughout your company and to reward your hardworking individuals and teams
When do entries open for the 2021/2 awards?
20th August 2021
Please sign up for email notifications (in the footer of this website) and we’ll update you as soon as we go live.
When is the closing date for entries?
Midnight on Sunday 21st November 2021
What is the qualifying period for work that can be submitted?
1 May 2020 – 30 November 2021
Marketing Organisation of the Year:
30 November 2018 – 30 November 2021 (Past 3 years)
Rising Star of the Year:
Career highlights from the past four years.
What should my entries include?
Please see detailed entry instructions on the awards tab of this website.
Each category has slightly nuanced criteria that pertain to specifics required for submissions, however, the scoring system is standardised across all categories:
Section A: What did you set out to achieve? (50 available points)
Section B: How you did it? (25 available points)
Section C: What were your results and learnings? (25 available points)
The online process will guide you through exactly what’s required and will give you plenty of tips on how to complete your submission. If you follow the steps and allow enough time to complete each entry, you’ll complete them with ease.
How do I enter?
- View the “Awards” tab and take note of which categories you wish to enter.
- Register on the entry portal, selecting your categories and entering your details.
- You do not need to pay upfront to register, simply select the “Pay Later” option during the process.
- You will receive a mail that will allow you to access your online entry form.
- Schedule time to enter and get your team on board with preparing your entry.
- Make a payment to confirm your entry and make it available for submission.
- Complete your entry and upload your collateral.
- Hit “Submit” and give yourself (and your team) a high five!
What are the entry fees for the awards and how do I pay?
2021/2 entry fees are as follows:
Category Awards: R2720 ex vat per entry (Non-MASA Members), R2300 ex vat per entry (MASA Members).
Rising Star of the Year: R500 per entry (Non-MASA Members), Free of charge for MASA Members.
- Marketing Organisation of the Year: R2720 ex vat per entry (Non-MASA Members), R2300 ex vat per entry (MASA Members).
Payment is made via bank transfer – you’ll see the details during the online submission process, but you do not need to pay up until the point of submission.
Please make your payment for your entry prior to final submission.
Once payment for your entries has been received, your invoice will be raised and sent out accordingly.
How hard is it to prepare an entry?
Entering the MAA’s is a straightforward process that starts with an Executive Summary or short elevator pitch to showcase your submission.
There are then three written sections to complete on the online entry form:
Section A: What did you set out to achieve?
This section comprises the bulk of the submission and focuses on framing the business objectives and the marketing strategy to achieve them. This section is worth 50% of the total available points.
Section B: How you did it?
This section is all about your mix elements. Here’s where you can present examples of the execution and explain and how the tactics used brought the strategy to life. This section is worth 25% of the total available points.
Section C: What were your results and learnings?
This section is all about the bottom line – assessing your results against your objectives and revealing what was learnt in the process. A great way to evaluate your work to date! This section is worth the last 25% of the total available points.
Add your supporting collateral (images, charts, screenshots, links to online video etc…) in .pdf of PowerPoint formats and you’re set to submit! The entry form will walk you through the criteria so that you can share these with your team and start working on completing your entry.
If multiple companies worked on a project, can they all enter the same work?
“That’s a negative ghost rider” – companies must agree in advance who will submit the entry and must agree on how the credits will be completed.
If an entry is received from more than one company, only the first entry will be accepted.
No refunds will be given on duplicate entries, so please make sure you confer with your campaign partners prior to entering the awards.
Can I submit my work into more than one category?
Yes, you can enter the same campaign for more than one category. However, please don’t copy/paste the same submission.
Each category has specific requirements and you will be doing your work an injustice if you don’t speak to these criteria and substantiate/motivate the specifics of how your entry stands out in the category it was submitted.
An entry fee for each submission will apply and must be paid for each category entered.
I’ve designed a creative version of my submission; can I add this as an attachment?
There’s plenty of scope to show examples of the ingenuity and creativity of your campaign in the .pdf/PowerPoint collateral document. Our judges are particularly interested in your thought process, your planning, execution and results, so please ensure you complete your entire written submission in the fields of the online submission form as this will deliver the essence of the strategic thrust behind your campaign.
Yes, please submit your entry .pdf as you see fit.
Can I submit a campaign that I have previously submitted?
Yes, you can submit a previously entered case study, as long as it has continued to run during the qualifying period.
Please highlight significant changes in results and motivate the reasons for submission into this year’s awards.
Do I need to provide results? How do I do this?
Yes, you do – entries without quantifiable results will be penalised.
- Be as specific as possible and show your dashboards or screen grabs.
- Speak to the input and output KPI’s that matter – those that address your strategic objectives.
- The more specific, the better.
Mark these as [Confidential], if you like, using the online submission form to guide you.
What are your policies on confidentiality?
We understand that you may have to share information you would not want to disclose publicly to win an award.
It is very important that you fully present your case. In particular, details of your budget and results should be provided. The more information you supply, the better the judges will be able to assess your entry.
All figures supplied are strictly confidential and for the judges’ information only.
Judges are allocated to entries where no conflicts of interest prevail and each judge is bound by a non-disclosure agreement before they can view your entry.
The Marketing Achievement Awards may wish to publish case studies or ask you to speak at our events based on your entry. Please mark any commercially sensitive material in your entry and indicate any information which cannot be published, by adding [CONFIDENTIAL] to sensitive statements or figures presented. If you are unable to share specifics, give ranges and a clear explanation as to why you cannot share.
Rest assured, we will not publish any winning case study without prior consultation with you and your partners to present confidential figures and metrics in an appropriate manner.
Who are the 2021/2 judges?
How can I be sure about the integrity of these awards?
The adjudication of the awards is overseen by the Marketing Achievers Council. Each adjudication panel is chaired by an independent chairperson and comprised of marketing industry professionals, with final results being ratified by the Marketing Association of South Africa.
Where can I view previous winners?
Please see the list of winners and finalists on the winner’s page of this website.
What’s new in 2021?
There are updated criteria and requirements for all categories.