Sbusiso Kumalo, Chief Marketing Officer at African Bank

Sbusiso Kumalo
Chief Marketing Officer at African Bank

Sbusiso is a seasoned Marketing Executive with over 20 years of experience, mainly in financial services.  He is currently the Group Chief Marketing Officer at African Bank, where he has conceptualised and led a brand repositioning which pays homage to the rich heritage of the bank. Audacity to Believe has since become the rallying cry for African Bank as it pursues an accelerated growth strategy and the inspiration for its customers to follow their dreams and overcome their challenges.

Sbusiso started his career at SA Breweries in 2001 as a Sales Rep, which is where he discovered his passion for consumers, branding, and marketing.

Sbusiso previously showcased his marketing insights at Capitec, where as Brand Manager he played an instrumental role in its repositioning into full retail banking. In 2016, he was appointed Head of Brand Marketing, and also to the parallel role of Head of Marketing for Retail Operations.
He has also worked at Old Mutual in the capacity of Group Head: Stakeholder Relations and, before that, with Old Mutual Investment Group as Marketing Manager.

Other accomplishments include being the Executive Producer of the reality TV show, The Next Brand Ambassador. Sbusiso is also a highly-regarded guest lecturer, marketing thought leader and business speaker. He is an experienced coach and mentor and says he is most passionate about moving young professionals and business leaders forward.

He is the author of ‘Minding Your Means’, a guide to managing your personal finances.