Digital Marketing Manager, PepsiCo
Robyn is the Digital Marketing Manager at Pepsico with over 13 years of experience in the marketing field. She has a passion for end-to-end marketing strategy, performance marketing, media, consumer data strategy, e-commerce and all things digital.
Robyn considers herself a change manager often creating marketing processes that support business objectives in a holistic, innovative and transformative manner. Robyn has had the privilege to work on award-winning work for some of South Africa’s largest brands including Heineken, Absa, Coca-Cola, Doritos and Marmite.
“There is nothing more thrilling than when advertising makes an emotional connection. When it is an insight into a human truth, executed in an unexpected manner, that has evoked that emotion, that is when advertising becomes powerful. This is what I am looking forward to finding during the adjudication process.”