Mohale Ralebitso
Managing Director, Vodacom Lesotho

As an entrepreneur and expert transformational business leader, Mohale Ralebitso’s resume spans over 22 years in marketing and financial services and boasts a litany of accomplishments.

Not only is Mr Ralebitso the former CEO of the Black Business Council, but he has also held high-ranking executive positions in financial services and advertising, including the Marketing Communications and Corporate Affairs Director at Old Mutual Emerging Markets, Managing Executive of Absa Private Bank, Chairman of FCB South Africa, Chairman of The Jupiter Drawing Room (Johannesburg), Director at TBWA\South Africa and Chairman at Wunderman Thompson South Africa.

Mr Ralebitso is the Marketing Achievement Awards outgoing chairperson, having guided the organisation through 2020 and 2021.  Mohale has recently embarked on a new journey in the Mountain Kingdom, as Managing Director for Vodacom Lesotho (to which all of us at the MAA wish him well with his new endeavours!)

The days when value was a “one way street” into the marketing organisation are long gone. Mutual value, beyond basic customer rewards, is the only path to lasting and sustainable shareholder value. It’s our role as marketers to be custodians of customer relationships, treat customers fairly and to create opportunities for ongoing dialogue. Leading players cultivate relationships and don’t merely measure sales/transactions.