Head of Brand Expression and Activation
Leigh-Anne started her career as a brand strategist working for global consultancies across Africa such as Interbrand and Brand Union. She spent 8 years as strategic planning director for TBWA South Africa managing global accounts across Africa for the likes of Standard Bank, Adidas, Nissan and Tiger Brands. She was chairperson of the Brand Council South Africa and sits on the board and judging panel for The Marketing Achievement Awards.
She spent the past 10 years running her own strategic brand consultancy in South Africa, developing bands for some of the largest telecoms and financial services organisations such as MTN, Bidvest Bank, FNB, Nedbank and Investec. She is currently Head of Brand Activation and Expression at IG, based out of Johannesburg, South Africa.