Divisional Executive for Marketing and Marketing Services at Primedia Outdoor
With a media career spanning 15 years, Jorja Wilkins has extensive experience in both the agency and media owner space, including more than a decade of Out of Home (OOH) strategy and implementation. This substantial knowledge of the industry allows her to provide analytically sound; systematic and strategic opportunities across all OOH environments.
Jorja is currently the Divisional Executive for Marketing and Marketing Services at Primedia Outdoor, holding a number of qualifications and degrees within various fields including BA P.P.E (SU) Marketing Management (UNISA) and a Masters in Philosophy Degree in Corporate Strategy (GIBS).
Her role is fundamental in facilitating the success of the outputs from the 4 sub-divisions: Marketing; Marketing Services; Marketing Intelligence and Design. Jorja has been on the Out of Home Measurement Council (OMC) Board for 3 years and actively gives back to the industry by lecturing on OOH for a number of media schools including Vega and AMASA.
Armed with her considerable understanding of the media retail and consumer landscape as well as the positioning of omnichannel solutions, Jorja plays a pivotal role in leading teams when linking out-of-home into the omnichannel environment through dynamic creative and programmatic solutions. Through research and insight, Jorja is able to deliver media and business development proposals that are aligned to client objectives and thereby add not only value but an advantage to advertisers and their agencies.
Jorja is also a celebrated equestrian regularly competing in Show Jumping, Eventing and Dressage competitions along with her 7-year-old Palomino, Snapdragon.