Jeremy Sampson, Chairman of Brand Finance Africa

Jeremy Sampson
Chairman, Brand Finance Africa

As a brand and reputation expert professional, Jeremy has decades of experience between London, UK and Johannesburg, RSA with a multitude of leading brands across all fields. 

Prior to joining Brand Finance, he set up and established Interbrand’s Africa arm.

Jeremy has won numerous awards, including attaining Lifetime Achiever status. He is a highly decorated professional, as former President of South African Designers, he represented them at 6 ICSID World Conferences. Jeremy was also a board member and Fellow of the Institute of Directors SA, a Fellow of the Royal Society of Arts UK, a member of the Institute of Practitioners in Advertising UK, formerly a Fellow of the Chartered Society of Designers UK, and a member of the International Relations Board. Further, Jeremy was a Visiting Professor at Cape Town Graduate School of Business, of the Da Vinci Institute where he lectured EMBA’s and is a member of the Advisory Board of North West University Business School. Jeremy has presented papers and spoken in Cancun, Mexico (World Stock Exchanges), Geneva, Switzerland (WIPO), Istanbul, Turkey (Unilever, Dubai UAE (Hyundai) and in London, Accra, Nairobi, Windhoek and numerous times in South Africa including two LESI world conferences and Design Indabas. In addition, he regularly appears on television, including CNBC Africa, Sky, BBC, CCT, SABC, eNCA. He also appears in print and on radio, where his weekly series as the Brandfather on Classic Business started in January 2018. Clients worked with include South African Breweries (now part of AB-InBev), Unilever, Sasol and Nedbank.

He holds a bachelor’s degree from the University of Creative Arts (formerly Canterbury College of Art), UK.

“Marketing is an investment not a cost, it’s good business. Right? No wrong! From my recent experiences, many non-marketers still don’t comprehend this. Many top execs still do not see brands as potentially their company’s most valuable assets. Moreover, just as some financial data is not as hard as some would argue – think Enron, Steinhoff etc – so marketing data is not as soft as some argue. So, my role is often to assist in bridging the gap between marketing and finance and create a better understanding of the value of the brand, both financial and emotional.”