Immaculata Segooa, Head of Integrated Marketing Communication at Discovery Limited

Immaculata Segooa
Head of Integrated Marketing Communication at Discovery Limited

Immaculata Segooa is a seasoned marketing professional with over twenty-seven years of experience in various industries, including retail, motor, telecommunications, financial services and insurance. She leads the Integrated Marketing Communication (IMC) team at Discovery, where she oversees the alignment of marketing communication across all touchpoints, such as brand design, advertising and media, content and operations.

She holds a Chartered Marketer designation and is passionate about marketing as an art, a craft and a science. She is also involved in several marketing industry boards, such as the Marketing Association of South Africa (MASA), the Audit Bureau of Circulation (ABC) and the Marketing Research Foundation (MRF), to advance the profession.  As a shared-value advocate and Chairperson of the Shared Value Africa (SVAI) board, she holds the view that businesses that balance both profit and purpose are essential for the long-term sustainability of society.

Immaculata has previously served as a judge for the Marketing Achievement Awards (MAA) and the Shared Value award category for the Loeries.

“Among the prestigious MAA categories that celebrate marketing excellence in our country,  there is one category that is close to my heart.  I am honoured to chair the adjudication of the Rising Star of the Year 2023. I was once a young marketer, whose career was inspired and nurtured  by leaders who believed in me. Our profession is crucial for driving business growth. The winner of this award will have to demonstrate persistence in building their career in Marketing, a solid understanding of strategy, critical and analytical thinking, and the use creativity to deliver outstanding business results. The credibility and efficacy of what we do every day pivots on this.”