Director of CASIDRA, Board of Directors for Tennis SA
Gugu holds a Master’s in Business Administration (MBA) from Coventry Business School (UK), a BSc App. Sci & a B. Bus (International Business) degree from QUT (Australia), a Diploma in French from Sorbonne University (Paris) and a Certificate in Digital Marketing (UCT).
After several years in Media and Communication with the SABC, ABSA and Private Wealth Management, Gugu joined the NHS Institute at Warwick University (UK) as a researcher. She later moved to Leicestershire and Rutland Sport where she headed up their Performance division.
In 2008, she moved back to South Africa to take up a role as Deputy Director of Sport at Stellenbosch University. Nine months later she was appointed the CEO of SUSPI, where she drove the transformation of the organisation during her 4-year tenure. She subsequently moved to Adidas Emerging Markets South where she oversaw Marketing, Communications incl Newsroom for Key African markets. In 2017 she was appointed Executive Director Corporate Affairs for a mining firm, Kara Gold in Western Uganda before she joined SABC as the GE: Corporate Affairs and Marketing, in December 2019.
She currently serves as a Director of CASIDRA, Board of Directors for Tennis SA and an advisory platform for the presidency, in mineral beneficiation in Uganda.
Gugu has a strong marketing and PR background with experience in strategic management, market development, digital marketing, brand communications and media, international partnership and networks development.
Gugu’s many notable achievements include being a recipient of the Nelson Mandela Scholarship, using her marketing skills to grow the Adidas retail business in West Africa and for driving new mining operations in western Uganda under difficult socio-political conditions.
Gugu’s life philosophy is that focusing one’s life solely on making money shows a certain poverty of ambition. It asks too little of oneself. It is only when you connect your efforts to something larger than yourself that you realize your true potential.