Celéste is a Chartered Marketer and a consulting brand strategist. She specialises in Brand Positioning and Strategic Marketing Communications, closing the implementation gap between strategy and implementation. She provided practical training, Brand Strategy, Brand Architecture & Positioning and Organisational Behaviour at tertiaries, including Vega School for Design, Branding and Business. For over two decades, her work has covered B2G, B2B and B2C brand owners locally and internationally across multiple industries with enthusiasm for professional services and the franchise industries.
Committed to results-driven marketing and the credibility of the marketing industry, she serves as a Board member of MASA (Marketing Association of South Africa) and the president of the ABC Audit Bureau of Circulations of South Africa
Marketers have the power to change the world. They create connections to build a thriving society and robust communities. They realise today’s realities into tomorrow’s dreams and transform needs into solutions. They can construct a vibrant tapestry of progress and prosperity for all in our country. So they should.
Celéste is on LinkedIn: https://www.linkedin.com/in/celesteburger/