Bianca de Beer

Bianca de Beer
Marketing Lead at 1st for Women Insurance


Uncompromising believer that brand = business.

Passionate about making and keeping the brand promise across the value chain, with the creds to prove it.  More than a decade’s experience in SA’s most competitive industry – insurance (it’s true, ask Google).

Currently championing fearlessness as the marketing lead for 1st for Women.

Previous Marketing Achievement Awards finalist in the Rising Star category, Brand Council South Africa board member and Honours lecturer at Vega.

Barre, mountain biking and fitness enthusiast. Personal development fanatic.

Cannes, Loerie and company incentive winner – here to find, unpack and celebrate great teams who deliver business impact.

Two quotes that have always stuck with me:

“You earn reputation by doing hard things well” – Jeff Bezos
“Your brand is the single most important investment you can make in your business” – Steve Forbes