Founder and CEO of Vistara Digital
Asha Patel is the founder and CEO of Vistara Digital, a women-owned and led, full-service digital transformation consultancy. Asha’s 19-year career spans technology, media, sales and marketing. During her 12-year tenure at Google, she spent time working in global, regional and local roles where she led digital transformation efforts across small and medium-sized businesses and large multinational organisations.
Prior to joining Google, Asha was one of the founding members of the Digital Marketing team at Standard Bank Group where she was integral in establishing their web and mobile presence and driving digital and mobile marketing across the bank’s 18 African operations.
Asha was recognised as one of the top 5 marketers in South Africa, by the Marketing Achievement Awards 2022.
“The role of marketing cannot be understated in today’s world. For centuries marketing has simply been the communications bearer – sharing new information with the customer. In today’s world however, marketing is the beating heart of the organisation. It’s at the centre of understanding customer’s needs and ensuring that the brand is developing appropriate solutions to meet these needs, while keeping ROI at the forefront of decision-making.”