Brand responsibility and relevance in socially turbulent times

Brand responsibility and relevance in socially turbulent times

By Faye Mfikwe | Chief Marketing Officer | First National Bank and Marketing Awards Council Member South Africa is no stranger to turbulent times. From economically unstable waters and health pandemics to racial conflict and wealth disparity, we have experienced it...
Memo to the CEO: Do not turn off the marketing tap

Memo to the CEO: Do not turn off the marketing tap

  Article first published on Retailingafrica.com By Kheepe Moremi| Managing Partner |Mark to Market Marketing expenditures co-vary with economic activity and company fortunes. When economic activity or company performance decelerates, firms cut back on their...
CX: Why most marketing divisions fail at customer experience

CX: Why most marketing divisions fail at customer experience

Article first published on bbrief.co.za By Haydn Townsend | Managing Director | Accenture Interactive Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of...

Celebrating strategy

[embedyt] https://www.youtube.com/watch?v=6y-vazTS0xw[/embedyt]   The Marketing Achievement Awards judges and council members talk about celebrating strategy and all the hard work that goes into creating successful marketing campaigns. See who Elizabeth Mokwena,...

Add value to the marketing profession

[embedyt] https://www.youtube.com/watch?v=UgJQ169kOkw[/embedyt]   The Marketing Achievement Awards judges and council members encourage all marketers to add value to the marketing profession by entering the awards. See who Sithembile Ntombela, Kheepe Moremi,...