The Marketing Achievement Awards (MAA) is pleased to announce the Marketing Achievement Council (MAC) members for 2020/2021. The Marketing Achievement Awards was first conceived in 2017 with the vision to celebrate excellence in the science and art of strategic...
There is a tendency amongst CEO’s to treat crises as PR problems as opposed to business problems. As a result, they assemble the best PR talent they can get, to advise them how to write press releases, Q&A cheat sheets, how to handle radio, print and TV...
Marketing encompasses many different activities all designed to captivate – and keep – the hearts, minds and disposable incomes of new and existing customers. Specifically, in the context of Proudly South African, the country’s only official buy local advocacy...
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