To our fallen friend and colleague: With great sadness

To our fallen friend and colleague: With great sadness

The Marketing Achievement Awards is deeply saddened by the passing of our friend and colleague Rob Collins. Rob was a founding member of the Marketing Achievers Council and has made an invaluable contribution to the programme, being an avid supporter of what we are...
SABC Partners with MAA’S as Presenting Sponsor

SABC Partners with MAA’S as Presenting Sponsor

Article first published on web.sabc.co.za MEDIA STATEMENT SABC PARTNERS WITH MAA’S AS PRESENTING SPONSOR Johannesburg – Wednesday, 31 March 2021 – The South African Broadcasting Corporation (SABC) has announced a partnership with The Marketing Achievement Awards...
Brand responsibility and relevance in socially turbulent times

Brand responsibility and relevance in socially turbulent times

By Faye Mfikwe | Chief Marketing Officer | First National Bank and Marketing Awards Council Member South Africa is no stranger to turbulent times. From economically unstable waters and health pandemics to racial conflict and wealth disparity, we have experienced it...
Memo to the CEO: Do not turn off the marketing tap

Memo to the CEO: Do not turn off the marketing tap

  Article first published on Retailingafrica.com By Kheepe Moremi| Managing Partner |Mark to Market Marketing expenditures co-vary with economic activity and company fortunes. When economic activity or company performance decelerates, firms cut back on their...