Unilever Professional, Food Safe Launch

Unilever Professional’s “Better Clean Better Business – Food Safe Launch” was the standout winner of the 2025 Excellence in Brand Marketing B2B Award for its strategic approach to simplifying food safety compliance for professional kitchens.

The judges were impressed by the clear value proposition created for the ready-to-use, food-safe certified product line. They also commended the effective, integrated, multi-channel campaign targeting key decision-makers, and the company’s strong business performance, evidenced by growth in turnover and operator adoption.

The campaign’s focus on practicality and ease of use resonated with the target audience, demonstrating how insightful marketing can transform a niche market challenge into a significant business opportunity.

Well done to the Unilever Professional and Attic Rush Team!