Telkom, “Telkom, Stand Tall”

Telkom’s “Stand Tall” initiative, which transformed netball athletes into comic book heroes to inspire youth confidence, strategically leveraged their netball sponsorships.

Judges praised the campaign’s clear target audience, insightful strategy, and relevant creative execution. The excellent use of rights delivered strong results, significantly boosting brand equity and driving sales.

Judges also highlighted the campaign’s well-researched strategic intent, unique positioning, and exemplary execution that significantly amplified support for the sport. The initiative’s alignment with youth empowerment goals and their “Live Your Monate” positioning was clear, resulting in a comprehensive strategic sponsorship that successfully drove measurable business outcomes.  

Congratulations to the Telkom and Levergy Team!