ShopriteX, “Xtra Savings Plus”

ShopriteX’s Xtra Savings Plus subscription program was the well-deserved winner of the 2025 Excellence in New Product/Service Launch Award. This ground-breaking subscription loyalty program, the first of its kind in South Africa, effectively navigated the competitive grocery market, providing members with exclusive discounts and rewards.

Judges commended ShopriteX’s innovative, customer-centric approach, clear strategic thinking, and progressive use of data-driven insights. Rigorous development, extensive customer research, and cross-team collaboration, from CEO to store managers, ensured a smooth, coordinated launch.

Xtra Savings Plus deepened brand loyalty, exceeding expectations in subscription growth and customer engagement while protecting market share. Real customer feedback was integrated throughout, driving continuous improvement and establishing Checkers as a trusted partner helping consumers save time and money.

Well done to the ShopriteX and 99c Team!