Sea Harvest, “Fish Friday – Everyone’s Favourite Day”
Season 5
Excellence in Digital Brand Marketing Award
Winner: Sea Harvest, for "Fish Friday - Everyone's Favourite Day"
Agency Partner: CRT Create
Sea Harvest’s “Fish Friday – Everyone’s Favourite Day” digitally led strategy received the 2025 Excellence in Digital Brand Marketing award.
Facing a declining frozen fish market, the campaign cleverly tapped into the “fake-away” trend with humorous, relatable digital-first content across key platforms. Judges praised the smart creative, effective digital execution, and the campaign’s ability to address market headwinds while retaining pricing integrity.
The initiative demonstrated a strong understanding of consumer insights and delivered impressive sales growth and brand engagement through its innovative and entertaining approach.
Well done to the Sea Harvest and CRT Create team!