SASKO, “SASKO Siyasizana: Play Better”

SASKO’s “SASKO Siyasizana: Play Better” initiative won the 2025 Excellence in Purpose-led Marketing award for its impactful community-focused strategy.

By building and upgrading playgrounds, SASKO addressed the critical need for safe play spaces for South African children, aligning with their core belief that “People Who Care Make Things Better.”

Judges praised the campaign’s strong community engagement, effective execution, and significant positive outcomes, including nationwide playground upgrades and substantial sales growth. The initiative’s strategy of combining multiple marketing mediums, coupled with impactful community involvement, clearly demonstrated a brand-driven purpose that delivered tangible value and positive change.

Congratulations to the SASKO and MullenLowe Team!