Nedbank, “Bank Your Time”

Nedbank’s “Bank Your Time” initiative reinforced their brand essence, “Money experts who do good,” by tapping into the universal truth that time is more valuable than money. In a crowded digital banking landscape, Nedbank focused on saving clients time through its innovative app, effectively turning time into a tangible currency.

Judges commended the campaign’s innovative and distinctive strategic positioning, citing its ability to drive significant brand preference, digital adoption, and client engagement.

The concept was deemed powerful, with clear objectives met and impressive results. The submission showcased excellence in positioning, supported by strong research, strategic foundation, and congruence across platforms. This effort successfully positioned Nedbank as a client-centred, innovative bank that understands and values its clients, demonstrating a fundamental shift in consumer perception and interaction.

Well done to the Nedbank Team!