Marmite, “Election Smear Campaign”

Marmite’s “Election Smear Campaign” claimed the Excellence in Resourceful Marketing Award by tapping into the cultural zeitgeist of the 2024 election, successfully reigniting brand love and boosting sales.

Judges applauded the campaign’s inspired use of street pole posters mimicking election materials, its topical humour, and its seamless integration into the national conversation.

This resulted in impressive engagement, substantive sales growth, and solidified Marmite’s position as a truly South African brand, demonstrating that impactful marketing doesn’t require a hefty spend.

Congratulations to the Marmite and Accenture Song Team!