Jody Ashworth, 2025 Rising Star of the Year Award

Jody Ashworth, Senior Marketing Manager at Discovery, is the 2025 Marketing Achievement Awards Rising Star of the Year, a testament to her strategic foresight and innovative execution.

Her rapid ascent at Discovery, from intern to Senior Marketing Manager, is evident, proving her remarkable talent and the organisation’s investment in her growth. Jody adeptly manages a strategic portfolio for Discovery Bank, influencing effectively across the business. Judges were particularly impressed with her attention to detail in a well-presented and attributed case study, which clearly linked marketing efforts to business objectives.

Her Travel Digital Campaign case study, in particular, provided compelling evidence of the robust social strategy she has developed for the bank, significantly boosting brand sentiment and engagement. This strategic insight, coupled with her continuous collaboration with extended teams to optimise campaigns, proves her commitment to ongoing success.

Judges noted that from developing mascots that make banking more personable to driving substantial leads for the business, Jody’s distinctive brand of marketing consistently fosters engagement and embodies the Discovery brand’s spirit. Hers is an adaptable and practical approach to marketing that shows thought leadership while delivering consistently tangible results, making her a truly deserving recipient of this award.