Discovery Vitality, “Vitality HealthyFood Relaunch”

Discovery Vitality’s HealthyFood Relaunch won the award for its innovative and systematic revitalisation of a 15-year-old proposition.

Built on deep insights into national health challenges, the campaign successfully raised nationwide awareness about healthy eating, reigniting members’ motivation by making nutritious options more accessible, affordable, and rewarding.

Judges commended the robust strategic approach, strong alignment with behavioural science and Vitality’s mission, noting the well-defined objectives, measurable KPIs, and excellent leveraging of partner relationships. The consumer-focused execution generated good engagement and strong ROI, positioning HealthyFood as a key solution aligned with Discovery’s strategic goals and business objectives.

Well done to the Discovery Vitality Team!