Marketer of the Year Finalists

Marketer of the Year Finalists

PRESS RELEASE The Marketing Achievement Awards Announces Finalists for Marketer of the Year Award 2020/21 Tuesday 2 March 2021, JOHANNESBURG — The Marketing Achievement Awards (MAAs) is excited to announce the finalists for the 2020/21 Marketer of the Year Award. This...
Brand responsibility and relevance in socially turbulent times

Brand responsibility and relevance in socially turbulent times

By Faye Mfikwe | Chief Marketing Officer | First National Bank and Marketing Awards Council Member South Africa is no stranger to turbulent times. From economically unstable waters and health pandemics to racial conflict and wealth disparity, we have experienced it...
Memo to the CEO: Do not turn off the marketing tap

Memo to the CEO: Do not turn off the marketing tap

  Article first published on Retailingafrica.com By Kheepe Moremi| Managing Partner |Mark to Market Marketing expenditures co-vary with economic activity and company fortunes. When economic activity or company performance decelerates, firms cut back on their...